Popular trends on SM during COVID 19 Pandemic lockdown
- Devashruti Banerjee
- Jun 29, 2020
- 2 min read
We all are aware of the situation of Pandemic and how in isolation, the world has found solace in social media. Be it tiktok videos, Instagram stories, FB stories etc. Moreover, video streaming platforms have seen a huge surge in this time. Zoom has seen a sudden surge along with Google meet and Microsoft team.
Here's Listing down a few trends which I noticed during this lockdown period.
1. Video Conferencing Tools
With everyone working from home, video conferencing softwares like Zoom, Google Meet and Microsoft team has become very helpful. Google and Microsoft with their advanced features of controlling calendar and tasks have become a handy tool for many corporations and senior management.
2. File Sharing Sites/Cloud Service Provider
With everyone working remotely, another major challenge was sharing heavy files especially people working in the IT domain.
Hence, cloud service provider and file sharing domains like wetransfer, Dropbox, Microsoft Onedrive have become very popular. Everyone seems to be using it and has many updates coming in. There are many flaws on these sites but it's better to have a backup while working from home.
3. SM Live stream
With so much time in the lockdown, everyone in their household got involved with social media and have become more active. Almost everyone seems to be going live on Instagram, Facebook or are sharing videos on their YouTube channel. Even though many were toiling with their daily household chores, the uncertainty has made everyone curious to know what’s happening with others and share their own world with them. This gave an abundance of opportunity to companies running social media campaigns and getting more views. Even LinkedIn live sessions have become popular with influencers imparting their domain knowledge, thus, providing interactive sessions to many.
Moreover, webinars have also become popular to gain leverage of the time in hand and have given many an opportunity to learn while being at home. Online live streaming on multiple platforms at one time has also gained leverage and many softwares like Onestream has provided that solution to the users and agencies to host programmes.
4. Online Streaming Channels
Even with lockdown going on, one needs entertainment and we can see many big banner films and series coming out on Netflix, Hotstar, Prime Video, Voot and many other OTT platforms.
Life gets less monotonous and with being in isolation, nothing beats a good series or a movie.
Moreover, there are options of hosting online watch party and hang out with friends even while staying far way. Nothing beats human touch and interaction and a good friendly banter while watching movies. World is changing for sure.
5. Broadband and digital device requirement
Almost everything has gone virtual. Classes, ordering grocery, daily services and what not and this change demands smart phones and internet services.
If you are also thinking to make your business digitally strong. Drop me a message and we can schedule a session.
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